Speak: Mastering Core Web Vitals for Digital Excellence

A case study about agency Core web Vitals Training.


About Speak

Speak is one of the leading digital agencies in the Netherlands, renowned for delivering creative and high-performance websites for a variety of clients. Known for pushing boundaries in digital innovation, the team at Speak understands the critical role of web performance in modern user experiences. To maintain their competitive edge, they sought to level up their Core Web Vitals expertise.

The Challenge

With the growing emphasis on Core Web Vitals as a key component of SEO and user experience, Speak identified a need to enhance their technical knowledge. Their goal was to deliver faster, more stable, and responsive websites to their clients without compromising design or functionality. However, keeping pace with the latest web performance standards required specialized training and tools.

Client feedback:

speak crux results

"Last year, we received a training from Arjen about the Core Web Vitals and how to incorporate them into our projects.
We’ve been working hard on this, and thanks to the concepts and suggestions from the training, our page speed and user experience have improved significantly.
For example, we were able to rebuild/adjust a webshop, and the key data after the changes (which went live at the beginning of September) shows the following:"

Sander Los - speak

The Solution

To help Speak achieve their goals, I conducted an intensive training session tailored to their needs. The program covered:

  • Understanding Core Web Vitals: Breaking down the metrics—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—and why they matter.
  • Diagnostic Techniques: Learning how to identify and prioritize performance bottlenecks.
  • Hands-On Optimization: Practical strategies to improve loading times, interactivity, and visual stability across different platforms.
  • Advanced Tooling: Demonstrating how to leverage tools like Coredash to monitor and improve client websites.

The Results

Following the training, Speak's team applied their newfound expertise across multiple client projects. The outcomes include:

  • Improved Client Results: Faster, more responsive websites with better user engagement metrics.
  • Enhanced Team Confidence: Speak’s developers now approach performance challenges with a stronger, more informed perspective.
  • Increased Client Trust: Delivering measurable performance improvements has reinforced Speak’s reputation as a trusted partner for digital innovation.

Client Success Stories

Speak’s newly sharpened skills have led to tangible improvements across several high-profile client sites, boosting their Core Web Vitals scores and setting a new benchmark for performance excellence.

SPEAK - case studyCore Web Vitals SPEAK - case study